Eveniet Eum Reiciendis

Bettr coffee brand was founded in 2011 and became Singapore’s first B Corp in 2015. Today, according to its website, it provides “professional beverage education, specialty coffee products for retail and wholesale, and large-scale events services for companies. We also operate retail coffee bars islandwide, using our presence to amplify positive social impact in the community.”

To help with this mission, Anak (which is part of the Mother family of advertising and design agencies) has created an appealing new look for the organisation, which intends to offer a fresh approach to talking about sustainable brands.

Bettr coffee brand was founded in 2011 and became Singapore’s first B Corp in 2015. Today, according to its website, it provides “professional beverage education, specialty coffee products for retail and wholesale, and large-scale events services for companies. We also operate retail coffee bars islandwide, using our presence to amplify positive social impact in the community.”

To help with this mission, Anak (which is part of the Mother family of advertising and design agencies) has created an appealing new look for the organisation, which intends to offer a fresh approach to talking about sustainable brands.

“The world of social impact and sustainability are typically fronted by happy mascots, saccharine do-gooders and utopian futures,” says Lee Hanyi, creative partner, Anak. “This results in a huge gap between brand and the truth of real life. Helping the planet is a dirty, messy and complicated job. The new Bettr brand celebrates the world of social enterprises in all its imperfect glory, encouraging everyone to ‘Scr*w perfect, make impact’.”